About Us

At Hook & Line NI, fishing isn’t just a business — it’s a passion. Founded by two avid anglers, our mission is simple: to provide high-quality fishing gear and affordable angling supplies to fellow enthusiasts across the UK and Ireland, and beyond.

Frustrated by overpriced tackle and inconsistent quality, we decided to take matters into our own hands. What started as a shared frustration eventually turned into a trusted business — one that now supplies multiple angling stores throughout Northern Ireland and Scotland and continues to grow with the launch of our online fishing store.

We carefully select and test every product we sell — in fact, we fish with the same gear ourselves. Whether you're a seasoned angler or just getting started, we’re committed to bringing you reliable fishing tackle, quality bait, and gear you can trust, all at competitive prices.

Join the Hook & Line NI community — where genuine anglers support genuine anglers.